The “Change Her Mind” music video was initially planned to be a full video shoot, but the COVID-19 quarantine forced us to rethink that idea and create something literally “in-house”. In high school I had a sketchbook that I’d always doodle in during class, mostly full of song lyrics, sketches, shapes and colours. For a song about young love I thought I could bring that sketchbook to life. The video is an animated collage of photoshoot and video outtakes we’ve never used, rotoscoped animations, pencil sketches, letter cutouts and 80’s and 90’s memorabilia, all against Memphis style backdrops and crumpled paper textures. Once the direction was solidified, it became a technical experiment in bridging my knowledge of Adobe Photoshop and Premiere Pro to create something unique-looking. With 90% of all the elements animated frame by frame, it’s unbelievable how time consuming it turned out to be, so I trained Jeff on Zoom (quarantine style) to use Photoshop and help out.

 - Tom